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Tilda
The Personal Health Guide for the Proactive Individual
Seed Funding Opportunity
Health Tech • AI-Powered Wellness
2024
Confidential
The Problem
Today's health-conscious individuals have unprecedented tools to optimize their health—from on-demand blood tests to wearables to AI medical advice.
But they lack a single, trusted guide who can translate all this information into a personalized, efficient plan.

Primary care physicians have clear limitations—they're not available 24/7 and often follow official guidelines rather than cutting-edge research.
Our Solution
Tilda is the personal health guide for the proactive individual.
Unifies Health Data
Integrates medical records, lab results, and wearable data
Conversational AI Coach
Transforms data into personalized, practical roadmaps
Evidence-Based Focus
Highest-impact recommendations for sleep, nutrition, fitness, and disease prevention
Target Market
The Proactive Optimizer
Our Core User
Demographics
Well-educated rofessionals, 25-65, high disposable income
Motivation
Views long-trm health as their most valuable asset
Philosophy
Believes in "Medicine 3.0"—taking full agency over wellness journey
Challenge
Lacks time to synthesize disconnected health data into actionable strategy
They range from dedicated biohackers to busy executives—both need expert synthesis of complex health data.
Technical Implementation
Three-Layer Architecture
Unified Data Layer
Aggregates comprehensive health profiles from questionnaires, wearables, and medical records using OCR and NLP
Hybrid Intelligence Engine
Combines rules-based medical logic with curated knowledge base and RAG-powered LLM for safe, evidence-based recommendations
Conversational Interface
Intuitive AI coach that guides users through continuous cycles of recommendations, actions, and feedback
Revenue Model
Trust-based freemium subscription with no affiliate conflicts
Free Tier
  • Unlimited data input
  • Limited category recommendations
  • Rate-limited AI conversations
Premium Tier
  • Full access to all recommendations
  • Unlimited AI conversations
  • Advanced health insights
Go-to-Market Strategy
Rapid experimentation across multiple channels to optimize LTV:CAC ratio
Digital Channels
ASO, paid acquisition on Google/YouTube, TikTok, Instagram, Reddit
Content & Influencers
Organic longevity content, SEO, partnerships with Peter Attia and Andrew Huberman
B2B Pivot Option
If consumer CAC too high, pivot to employers, insurers, and health systems
Market Opportunity
The $4.5 trillion global healthcare market is shifting toward prevention